About Us


Krav Maga

The literal meaning of Krav Maga is “contact combat” in Hebrew. It is a name given to the unique self defence system that was developed for the Israel Defence Force (IDF) in the 1940s by Imi Lichtenfeld (Imi Sde-Or). He was the first Chief Instructor for Physical Fitness and Krav Maga at the IDF School of Combat Fitness. He served in the IDF for about 20 years, during which time he developed and refined his unique method. The system was designed to create a close quarter fighter within a short period of time building on the principles of human physiology, psychology and reaction time prevailing against any attacker in any situation.

Imrich Lichtenfeld became its first Chief Instructor for Physical Fitness and Krav Maga at the IDF School of Combat Fitness, second, was Eli Avikzar, and third was Boaz Aviram in the 1980 when Imrich left the IDF to develop Krav Maga for civilian needs.

The original version of Krav Maga is renowned for its efficiency, effectiveness and no-nonsense approach to learning. It could be learnt in relatively short period compared to traditional martial arts and combat sports. There was no belt of grading system as there is no place for them in a real-life self-defence situation where every situation is unique, and your life is on the line. 


Pure Krav Maga

Pure Krav Maga was founded by Boaz Aviram to promote the teaching of original Krav Maga, that remained a secret for civilians for many years. Boaz Aviram is the third in lineage of Israeli Defence Force Fighting Fitness Academy Krav Maga instructors, specializing in teaching the most advanced Krav Maga applications to special operations units, and conducting Krav Maga Instructor's training program certification. He has taught security personnel of the Israel Aviation Authority, as well as numerous US and European federal and local law enforcement agencies. He is certified by Israel's Wingate National Sports Institute as a Krav Maga Senior Instructor.

After the passing of Imi Lichtenfeld and Eli Avikzar, Boaz is the senior most person alive to hold the secrets of Pure Krav Maga, as it was taught at the IDF


Pure Krav Maga London

Pure Krav Maga London was established in 2010 to promote the legacy of Imrich, Eli and Boaz in proving expert led self defence training. We are one of the few Krav Maga groups across the world, that have direct linage to the founder of Krav Maga. 

Pure Krav Maga London has continued to expand, has homegrown its instructors to match its ethos of quality over quantity, establishing classes and a large private client base across London. We have been rated very highly by our students, facilitating a friendly training environment  supporting each other's learning goals.

All our instructors undergo a lengthily training process with assessments and on-going training after certification.  We are insured, members of the British Combat Association, first aid qualified, have years of experience in teaching and developing students in the use of Pure Krav Maga across the globe.

Testimonials and recommendations from students

Ms J A - Overseas Student

Having no prior martial arts training, learning on a one to one basis was a wonderful experience.  Master Shaikh made me feel comfortable and is extraordinarily kind, patient, breaking down techniques to bite sizes.  I feel more confident, feel safer and would recommend Pure Krav Maga London to everyone. 

Dr V T - London

I always thought myself to be fit, strong and able to deal with anything, until I was robbed on the way home.  Pure Krav Maga London provided me with training in how to deal with that type of incident.  I am not afraid to walk the streets alone.

Jewish College - North London

Pure Krav Maga London have volunteered their time to teach our students in year 7 and year 9 for the past 3 years.  Feedback from students have always been positive and cant wait to train with you again.

Thank you for everything- you have been incredible the past couple of years.

Mrs M W (mother of one of our students)

Alex has been coming home with a smile on his face, demonstrating techniques he has learnt to his brothers and sisters as soon as he walks in the front door!  Thank you for giving confidence back to my son.

Mrs M M - London

Thank you for organising a 10 week women only course.  Everyone that attend enjoyed the teaching your instructors provided and how confident they felt afterwards.  We all can't wait for our next course.

Mr J T - London

As someone that sits behind a desk all day, I found your classes friendly, with knowledge instructors pushing students at each session.  With a plethora of "Krav Maga" experts it's nice to train with people that really know their stuff.  Recommending you in every conversation about Krav Maga.